A member informs you that her family has moved. What is the appropriate action to take with this information?

• A. Update the membership account without a form
• B. Have them complete a member change form and update the system accordingly
• C. Ignore the request until the next visit
• D. Inform them to call customer service for assistance

Answer: (B)

The appropriate action is to have the member complete a member change form and update the system accordingly. This process ensures that the member's account information is accurate and current, which is essential for maintaining effective communication and providing the best service possible. By completing the change form, the member confirms their new address, preventing any potential issues related to mail delivery or membership notifications.

Updating the system based on the form also creates a documented record of the change, which is important for accountability and reference in the future. Additionally, this step helps maintain the integrity of the membership database, ensuring that all members receive relevant updates and information based on their correct contact details.

Other options would not follow the proper protocol for handling member information. For example, updating the membership account without a form could lead to inaccuracies in the member's record, and ignoring the request could result in dissatisfaction and a lack of trust in the service. Directing the member to call customer service could also create unnecessary delays and might not provide the immediate assistance that a simple form completion can facilitate.